Alicia Thomas

WORK HISTORY

EDUCATION

ABOUT ALICIA THOMAS

I am a results-driven Group Marketing Manager at Nodor International Limited, driving strategy across B2B and D2C channels for two of the world’s leading darts brands: Winmau and Red Dragon. My role combines strategic planning with hands-on execution, driving brand growth globally through creative campaigns, data-led insights, and international market development.Previously, I managed digital marketing at Williams Medical Supplies, where I optimised SEO and digital campaigns to boost online visibility and engagement. At Warm Wales, I delivered campaigns that significantly increased website traffic, lead generation and conversions, while at Climate Explorers I supported the Pedal 4 Parks project, raising national awareness of the importance of protecting the UK’s green spaces.With a degree in Public Relations and Media Communications from Swansea University, I bring a strong foundation in communication strategy, combined with advanced technical expertise in SEO, GA4, Google Search Console, Tag Manager, BigQuery, and Power BI. My strengths lie in bridging digital performance and commercial growth — helping brands thrive through strategies that deliver measurable results.Core Skills- Search Engine Optimisation (SEO)- Digital Strategy & Campaign Planning- PPC (Google Ads, Meta Ads, Retail Media)- Analytics & Data-Led Marketing- Website Analytics & Reporting (GA4, Tag Manager, BigQuery, Power BI)- Website Development(SqaureSpace, Wordpress, Shopify, SAPcommerce cloud)- Google UX Design Certificate- Social Media Management (Organic & Paid)- Email Marketing Campaigns (B2B & D2C)- Commercial & Market Development- B2B & D2C Marketing- E-commerce Marketing (Amazon, Argos, Retail Marketplaces)- International Market Growth (with focus on U.S. expansion)- Distributor & Trade Marketing Support