Alicia Smith
International Marketing Strategist
- Role
- Founder and President at The Multiplier Effect
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alicia Smith
Experienced marketing strategist specializing in retail, SaaS, CPG and financial arenas…
Experience
Founder and President
Jan 2014 — Present · Austin, TX, US
The Multiplier Effect looks at opportunities with eyes wide open, enabling clients to leverage market dynamics, challenge the status quo and quickly act on strategic ideas that have big business building impact. The Multiplier Effect\'s value comes from a fearless and informed outside perspective. The thinking we deliver is anchored in real world marketplace understanding, unleashed from internal biases and propelled by imaginative ideas. Our results-driven approach is built for businesses in high growth phases or brands in need of invigoration / reinvention. Internal teams gain a secret weapon, strengthened by senior leaders with deep experience exponentially building businesses - defying the odds, redefining the rules and outsmarting the competition.
Education
Southern Methodist University - Cox School of Business
Bachelor of Business Administration (BBA)
Southern Methodist University
Bachelor of Arts BA
Skills
- Consumer Insight
- Email Marketing
- Business Planning
- Speech Writing
- Marketing Communications
- Retail Marketing
- Sports Marketing
- Corporate Identity
- Strategy
- Creative Direction
- Marketing
- Global Brand Development
- Brand Development
- Brand Architecture
- Business Development
- New Product Ideas
- Direct Marketing
- Corporate Branding
- Corporate Communications
- Integrated Marketing
- International Marketing
- Idea Generation
- Marketing Strategy
- Leadership
- Advertising
- Social Media Marketing
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