Alicia Rose
- Role
- Growth Manager at Willowtree
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Alicia Rose
Dynamic marketer with 10+ years experience across industries including non-profit…
Experience
Growth Manager
Feb 2022 — Present
Lead complex business and technical integrations across various client apps and tools, drive client success, define optimal marketing tech stacks, manage budgets and marketing campaigns, and collaborate with clients to optimize customer experience• Develop multi-channel marketing strategies to improve engagement, conversion and retention metrics• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics and data reporting to demonstrate ROI• Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization and relevance
Education
Arkansas State University
Master of Science - MS, Digital Media Management
2017 — 2018
Arkansas State University
Bachelor of Fine Arts (B.F.A.), Graphic Design
2009 — 2013
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