Alicia Romero
Vice President Integrated Marketing & Communications @The Estée Lauder Companies Inc.
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WORK HISTORY
Vice President Integrated Marketing & Communications @The Estée Lauder Companies Inc.
New York, NY, US
EDUCATION
Pepperdine University
International Business & Finance, International Business
ABOUT ALICIA ROMERO
Senior Marketing and Communications Executive with 20 years of professional experience spanning brand building, marketing, communications, media, and innovation for a range of diverse organizations in consulting, small businesses, private equity brands along with Fortune 500 companies. Recognized for game-changing strategies for direct-to-consumer brands that challenge the status quo with heart, soul, and style. Entrepreneurial spirit who is uniquely aware of the breadth of culture and its influence in increasing brand growth and desirability in non-conventional ways. EXECUTIVE COMPETENCIES: Strategic Marketing Planning • Market Insight & Analysis • Visionary Thinking • Brand Strategy & Development • Enterprise Leadership • P&L Accountability • Digital Marketing Expertise • Board Collaboration • Brand Founder Experience • Public Relations & Crisis Communication • Customer Insights & Segmentation • Executive Communication • Budget Management & ROI Analysis • Vendor Management• Performance Measurement & Reporting • Influencer & Celebrity Relations • Cultural Relevance • Product Development & Product Innovation • Media trained with QVC selling experience • Awarded People en Español’s “2020 Most Influential People in the World”.
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