Alicia Ricketts

Ecommerce Manager @Walmart

Planned, implemented, and tracked sales and marketing strategies to promote brand products. Created and managed budgets to maximize brand reach and engagement. Researched and identified new opportunities for product and brand development. Developed and executed branding campaigns to educate target audiences on product features, benefits and values. Managed and oversaw creative projects to drive quality, accuracy and deadline management. Analyzed customer feedback and market trends to make informed decisions about product and brand messaging. Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement. Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.