Alicia Norman

Director of Product Services @Messenger

Auburn, IN, US

Track market trends to anticipate customer needs. Attend industry trade shows, perform competitive analysis, and evaluate customer needs. Perform market research as needed. Communicate with Sales team and Customers to evaluate requests for new product needs. • Identify, conceptualize, and direct the design of products. Develop new product specifications with an understanding of high product perceived value against low cost to manufacture, for maximum profitability. • Manage the timeline for product development to ensure on-time flow of goods, with partnership from Design, Purchasing, Manufacturing, Marketing, E-Commerce and Customer Service. • Manage contracts with licensing groups and artists, negotiate terms during renewal, and develop contracts with new artists. Maintain strong relationships with artists and licensing groups. • Analyze product sales performance to identify trends and improve product. Project sales performance of new products for ideal inventory levels. • Responsible for product lifecycle management, including identifying product changes needed to increase sales, along with initiating movement between phases.

Michigan State University

Bachelor of Science (BS), Merchandising Management