Alicia Nickolenko

About Alicia Nickolenko

As the Founder & CEO of Apexx Ascent, my work spans talent representation, creative direction, and media production. I collaborate with women athletes, creatives, and brands to tell impactful, inspiring stories in women’s sports. I bring stories to life through campaigns, content series, podcasts, and original audiovisual projects. I’m deeply committed to elevating women’s voices and ensuring they’re valued — creatively and financially.Before founding Apexx, I led business development efforts for global life science companies, where I negotiated high-value contracts and supported the development and commercialization of cutting-edge biotechnologies. With a degree in Molecular Biology & Biochemistry and cancer research experience, science shaped how I think — analytically, strategically, and with attention to detail. I apply that same approach today when structuring partnerships and leading creative projects.As a lifelong athlete and former collegiate ice hockey player, I bring the same drive, competitiveness, and commitment to excellence to my work that I respect in the athletes I represent.These days, I’m happiest surfing, scuba diving, and building a life around movement, creativity, and adventure.

Experience

1. Founder & CEO

   Apexx Ascent

   Sep 2023 — Present · San Diego, CA, US

   We represent driven women athletes and creatives, partnering with brands ready to rise with them.Through aligned partnerships, strategic representation, and campaign production, we help talent grow their careers and brands tell stories that resonate.

Education

• La Costa Canyon High School

  High School Diploma

• Wesleyan University

  Bachelor of Arts - BA, Molecular Biology & Biochemistry