Alicia McVeigh
Vice President of Merchandising- Installation Materials & Adjacent Categories @Floor & Decor
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WORK HISTORY
Vice President of Merchandising- Installation Materials & Adjacent Categories @Floor & Decor
Atlanta, GA, US
Enterprise merchandising executive leading a large multi-category portfolio for a national specialty retailer. Own long-range strategy, category expansion, and new business development, partnering cross-functionally to unlock new growth platforms and elevate the end-to-end customer experience.Key Impact•Own enterprise-level merchandising strategy across multiple business units, including assortment architecture, vendor strategy, and product innovation•Lead development and launch of new product categories and growth platforms, expanding total addressable market and strengthening long-term revenue streams•Partner with executive leadership, supply chain, marketing, and operations to bring new businesses to market and scale initiatives nationally•Drive transformation of underperforming categories through strategic repositioning, talent development, and disciplined execution•Advance new initiatives within kitchen, outdoor, and unfinished categories, strengthening authority with PRO customer and providing additional value•Lead and mentor merchant leaders; active executive sponsor for Women in Leadership and internal talent-development programs
EDUCATION
University of Phoenix
Bachelor of Science (BS)
Palomar College
AA
ABOUT ALICIA MCVEIGH
I’m a retail executive with a deep passion for building businesses, developing talent, and transforming how customers experience design in the home and lifestyle space. Over my career, I’ve led billion-dollar businesses, created new categories from concept to chainwide rollout, and built teams known for innovation, speed, and results.I specialize in identifying white-space opportunities and translating them into scalable, profitable programs that balance design appeal with commercial success. My approach is direct, decisive, and grounded in strategic clarity—pairing creative vision with operational execution to deliver measurable outcomes.I take pride in building strong leaders and high-performing teams. I’ve mentored emerging talent through leadership programs and regularly present to high-potential teams on merchandising strategy and business development.Core strengths include:• Merchandising strategy & business building• Trend integration & design storytelling• Vendor partnerships & negotiation• P&L and assortment optimization• Leadership development & execution excellence
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