Alicia Martinez
Revenue Operations @Inbolt
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WORK HISTORY
Revenue Operations @Inbolt
Detroit, MI, US
First Sales Ops hire, then transitioned to RevOps, structuring and scaling revenue operations as right-hand to the COO & co-founder, in close partnership with VP Sales on revenue performance, process optimization, and decision-makingCRM & revenue processes - Full ownership of HubSpot CRM (administration, data integrity, automation, pipeline management, reporting & dashboards)- Design, implement, and continuously improve end-to-end revenue processes (lead → deal → forecast → handover to Ops/CS)Enablement, adoption & change management - Sales onboarding & enablement through process documentation, trainings, and coaching on tools (HubSpot, Waalaxy, Sales Navigator, Zoominfo, etc.)- Drive change management and adoption of new tools and processes (e.g. Jira → HubSpot)- Set up project management processes for the Ops team to streamline workflows and task trackingPerformance, scaling & international expansion - Automate sales and marketing outreach workflows for targeted campaigns and case studies- Support territory & account split, quota setting, and collaboration with Finance on variable compensation plans- Monitor and optimize pipeline performance, forecast accuracy, and KPIs- Supported Inbolt’s expansion into North America, including new office setup and team onboarding
EDUCATION
Lycée militaire d'Aix-en-Provence
High School Diploma, Economics
ESSEC Business School
Business
Henley Business School
Academic Exchange, Business Administration and Management, General
ESSEC Africa
Inter-Campus Exchange , International Business
ABOUT ALICIA MARTINEZ
Next Step —> Master in Strategy & Management of International Business (SMIB) at ESSEC
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