Alicia Malmierca
Client Advisor @Tiffany & Co.
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WORK HISTORY
Client Advisor @Tiffany & Co.
Marketing Strategy Execution: Apply LVMH group’s marketing strategies to enhance the customer experience, aligning brand objectives with KPIs such as revenue, AUR, and conversion rates, contributing to the achievement of business goals.‣ CRM & Client Personalization: Lead CRM initiatives to build long-term client loyalty, organizing exclusive events like Breakfast at Tiffany’s and crafting bespoke gift offerings to drive repeat business and foster deeper client engagement.‣ Customer Journey Optimization: Analyze client interactions to identify opportunities for personalization, improving purchasing journeys and increasing conversion rates. Tailor product recommendations based on customer insights, enhancing satisfaction and loyalty.‣ Luxury Market Trends & Adaptation: Maintain a deep understanding of the luxury market’s evolving trends, adapting strategies to meet the shifting expectations of discerning consumers while maintaining Tiffany’s prestige.‣ Storytelling & Brand Engagement: Expertly utilize Tiffany & Co.’s heritage and storytelling techniques to elevate brand value in client interactions, tailoring narratives that resonate with each client’s personal journey and creating meaningful connections.‣ Relationship Management Strategy: Develop and implement strategies to strengthen customer relationships, ensuring a seamless experience. Collaborate across teams to create consistent touchpoints, deepening client loyalty and enhancing overall satisfaction.
ABOUT ALICIA MALMIERCA
Passionate about the luxury industry, with a strong foundation from my past experience,/.Having had the opportunity to work with globally renowned luxury brands, I’ve developed a strong foundation in high-end sales, client relations, and cross-selling strategies, excelling in fast-paced environments. This role has sharpened my ability to deliver excellence, build meaningful relationships, and adapt to the evolving demands of luxury clientele.As a second-year student in luxury marketing, I am continuously expanding my academic knowledge in luxury branding, customer engagement, and market strategies. I also deepen my understanding of the industry by staying updated through online newsletters, fashion magazines, and books, and frequently attending exhibitions to further fuel my passion for fashion and luxury. This love for continuous learning complements my practical experience, allowing me to effectively contribute to press and VIP relations, brand reputation management, and high-profile client interactions.I look forward to applying my skills, energy, and passion to a forward-thinking luxury brand. If you’re seeking a motivated, detail-oriented professional with a true love for luxury, feel free to connect!
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