Alicia Dai
Account Management and Social Strategy @Horizon Media
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WORK HISTORY
Account Management and Social Strategy @Horizon Media
New York, NY, US
Blue Hour Studios | Social-first creative and influencer marketing agency @ Horizon MediaManage daily client account activities as a primary liaison between 8 clients and 3 internal teams, ensuring alignment on project goals, timelines, and deliverables to achieve impactful social campaign results. Contribute to strategic brand planning and innovation efforts by generating social-first ideas for clients. Oversee community management for 8 brands’ social media profiles (25K-150K followers), leveraging content planning and proactive/reactive engagement to enhance audience interaction and brand affinity.Clients: SharkNinja, Kohl\'s, Bob\'s Discount Furniture, Sleep Number, Natrol, Constellation Brands, etc.
EDUCATION
New York University
Bachelor of Science
ABOUT ALICIA DAI
Strategist drawn to the intersection of cultural insights and creative…
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