Alicia Carrasquillo
Senior Director, Retail Training and Selling Strategy @Lovesac
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WORK HISTORY
Senior Director, Retail Training and Selling Strategy @Lovesac
As Senior Director of Retail Training and Selling Strategy, I lead the development and execution of strategic training initiatives that elevate Lovesac’s consultative, demonstration-based sales model and deliver best-in-class customer experiences across all retail levels.Key Responsibilities-Drive the vision and implementation of scalable, training strategies aligned with Lovesac’s sales and customer experience goals-Design and deliver targeted learning programs for field leaders and associates, from SVPs to part-time team members-Lead initiatives to enhance selling skills with a focus on clienteling, long-lead conversion, and relationship-based sales techniques-Develop and integrate product knowledge, service innovation, and brand storytelling into all learning experiences-Partner cross-functionally with Retail, Marketing, Operations, Customer Service, and Product Innovation to align training with business priorities-Leverage advanced technologies, including LMS platforms, AR/VR tools, and CRM systems, to scale digital and in-person learning-Monitor and optimize training impact using KPIs, field insights, and performance data-Advocate for field team needs and ensure training solutions are practical, actionable, and aligned with brand goals.
EDUCATION
Northwestern University
Bachelor's degree
SKILLS
ABOUT ALICIA CARRASQUILLO
Transformational retail executive with 20 years of experience leading global retail…
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