Alicia Bimesmeier
Senior HR Marketing & Employer Branding Manager - Talent Relations @CHECK24 Vergleichsportal
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WORK HISTORY
Senior HR Marketing & Employer Branding Manager - Talent Relations @CHECK24 Vergleichsportal
Munich, DE
Ganzheitliche Weiterentwicklung des Employer Brandings von CHECK24 – von der Analyse bis zur Implementierung einer neuen Employer Value Proposition (EVP)• Strategische Neugestaltung aller Employer-Branding-Bausteine (EVP, Zielgruppen & Personas, Cultural Fit, Brand Statement, Kommunikationsleitlinien)• Entwicklung kreativer, zielgruppenspezifischer Formate im Wettbewerbskontext – u. a. Initiatorin des Mentoring-Programms Lead2Grow zur Förderung und Bindung von High Potentials• Planung, Durchführung & Evaluation von Personalmarketing-Aktivitäten für Young Talents (Inhouse-Events, Messen, Kongresse, Online-Events etc.)• Beratung von Führungskräften & enge Zusammenarbeit mit der Geschäftsführung zu Employer-Branding- und Personalmarketing-Themen• Aufbau, Pflege & Ausbau von Kooperationen mit Hochschulen, Universitäten & Schulen• Nutzung von KI-gestützten Tools zur Optimierung von Kommunikations- und Eventprozessen (z. B. Content-Ideation, Automatisierung, Performance-Analyse)• Eigenverantwortliche Rekrutierung, fachliche Führung & Weiterentwicklung von Werkstudierenden
EDUCATION
Munich University of Applied Sciences
Bachelor of Arts - BA
Staatliche Berufsoberschule Passau
Fachabitur (Wirtschaft)
Deutsche Akademie für Public Relations GmbH (DAPR)
Intensivtraining Employer Branding Expertin
SUNY Brockport
Semster abroad
ABOUT ALICIA BIMESMEIER
With over four years of experience in HR marketing and event management, I excel at crafting dynamic employer branding campaigns and talent relations strategies. Currently at CHECK24, I focus on fostering meaningful connections between young talents and our organization through innovative marketing initiatives and collaborations with academic institutions. Committed to creating impactful experiences, I strive to align our goals with the needs of our target audience while contributing to a culture that values creativity and stakeholder collaboration. At CHECK24, I lead the planning and execution of employer branding activities, from in-house events to online campaigns, ensuring alignment with competitive and audience-specific needs. By working closely with leadership and academic partners, I expand our outreach and enhance talent pipelines. Additionally, I oversee recruitment and mentorship for working students, leveraging my expertise in stakeholder management and candidate experience to support their development.
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