Alicia Minter
Marketing Executive @ Biggs Creative | Marketing Campaigns, Directing, Storytelling
- Role
- Executive Creative Director at Biggs Creative
- Location
- Frederick, MD, US
- LinkedIn followers
- 500 followers
About Alicia Minter
An award-winning Executive Creative Director with dual experience over 20+ years: The first ten years immersed in corporate marketing followed by ten years running a creative agency, leading creative teams to award-winning B2B and B2C marketing campaigns. A rare combination of creativity and organization. A passionate storyteller, leader, producer and director.
Experience
Executive Creative Director
Sep 2016 — Present · Washington, DC, US
Define and drive the creative vision and strategy for corporate and non-profit clients, ensuring consistency and innovation across all content for B2B and B2C marketing campaigns.Inspire and lead a high-performing team of creatives, providing mentorship, feedback, and career development to foster a collaborative environment.Lead the creative process from ideation to execution, ensuring all deliverables meet high standards and brand integrity while driving customer engagement, retention, and revenue growth for multiple clients.Manage 6- and 7-figure client budgets, allocating resources effectively and completing campaigns on time and within budget.Collaborate with and manage external creative agencies, freelancers, and production partners. Storytelling for all video formats: TikTok and IG reels, corporate videos, doc-style interviews, e-learning content, high-end commercials, web series and television series.Fortune 500 & non-profit happy clients include: Disney, Amazon Studios, CoStar Group, Merck, Paramount Global, Starbucks, National Geographic, WB Discovery, Boys & Girls Club, and more.
Education
The Johns Hopkins University
Master of Arts - MA
Morgan State University
Bachelor of Arts - BA
Morgan State University
Bachelor of Arts
2001 — 2004
The Johns Hopkins University
Master of Arts
2010 — 2011
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