Alice Y.
Direct Marketing | Digital | Acquisition | Retention | Program Management
- Role
- VP, Marketing, Home Lending at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alice Y.
INTEGRATED MARKETING PROFESSIONAL with experience in direct marketing; offline and digital, campaign analysis and management; agency and client side experience working in media, publishing, financial and affinity membership/subscription services, start up, fintech, and applied graduate management education• Results oriented Marketing Professional with an ability to generate key business insights through data analysis, results, experience and expertise• Highly adaptable from working in traditional and transitional corporate environments• Team player who gets the job done and respected by management and peersTechnical Skills: Direct Mail, Email Marketing (CheetahMail, Acxiom, Salesforce Marketing Cloud), Display Advertising, SAS® Campaign Management System, MS Office Suite, Salesforce, Google Suite, MicroStrategy, Tableau, Social Media, SEM/SEO, Photoshop, Illustrator, InDesign, SharePoint, Basecamp, At Task, JIRA Strong ability to learn new software.
Experience
VP, Marketing, Home Lending
Jun 2021 — Present
Execute campaign/initiatives that drive greater mortgage customer engagement and retention by developing attrition and digital strategy and implementing testing strategies.
Education
Colorado State University
Masters of Business Administration
Pace University
Bachelor of Business Administration (BBA), Marketing, Advertising and Promotions, Communications
New York University
Certificate in Digital Media Marketing, Marketing and Advertising
Skills
- Leadership
- Marketing Communications
- Mobile Marketing
- Customer Relationship Management (Crm)
- Market Research
- Marketing
- Database Marketing
- Crm
- Digital Media
- Promotions
- Lead Generation
- Customer Acquisition
- Google Analytics
- Media Planning
- Brand Development
- Segmentation
- Management
- Advertising
- Marketing Management
- Email Marketing
- Social Media Marketing
- Interactive Marketing
- Trade Shows
- Online Advertising
- SEO
- Copywriting
- Digital Strategy
- Online Marketing
- Competitive Analysis
- Creative Direction
- Business Development
- Digital Marketing
- Social Media
- Sem
- Publishing
- Multi-Channel Marketing
- Analytics
- Direct Mail
- Web Analytics
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