Alice Witherow

About Alice Witherow

Marketing and business development professional with progressive management experience leading strategic initiatives and teams in Marketing, Product Development and Customer Retention, in both B2C and B2B environments. Develops targeted acquisition and retention marketing plans that reach and exceed sales goals in highly competitive market. Recognized versatile people leader, creative thinker, relationship builder and cross-functional team expert. Areas of expertise:Strategy Development - Tactical Planning - Product Launches - Budget ManagementCreative development/implementation - Analytical and strategic thinkerCompetitive landscape analysis - Media planning and negotiations

Experience

1. Director of Marketing & Business Development

   Docusend Inc

   Oct 2013 — Present · Rochester, NY, US

   We are experts in document management and distribution solutions. If your company regularly communicates financial, billing, or other types of account information to your customers, we can be of service! I will assist you to reduce costs, improve quality, and enhance customer satisfaction.Our DocuSend® cloud-based mailroom provides turnkey services to businesses that print, fold, stuff and mail documents internally, such as customer invoices, bill statements, late notices, renewal notices, letters and CRM communications. Our cost-effective service means you don\'t have to be a mail clerk anymore, and it\'s so simple to use! Invoicing your customers is a necessary evil, but why spend your valuable time printing, assembling and mailing them when you could be done in minutes using DocuSend? Five or five thousand invoices - it doesn\'t matter. No signed contracts or quantity minimums. Just upload your PDF file and pay online. Our pricing includes all materials, processing, first-class postage, our Mail Trail tracking service and your own portal. Go to and start saving both time and money when you mail your customer communications with DocuSend. Have customers that want to receive information via email? Then consider DocuLink’s Enhanced Security Email Document Verification Service which sends your documents with an encrypted link instead of as an attachment. If you\'re a billing vendor or software developer with invoicing/billing/accounting software clients, partner with us to integrate our DocuSend REST API in your software and give your clients a \"Send U.S. Mail\" option. We have an API solution and an Affiliate Partner program, both of which provide a recurring royalty for our Enterprise customers. Give your clients a true end to end solution by providing a mailing service that is seamless and easy to use.

Education

• St. John Fisher University

  Bachelor of Science (B.S.), Management with concentration in Marketing

• Nazareth University

  Master of Science (M.S.), Management

  1997 — 2001

Skills

• Marketing
• Product Management
• Leadership
• Mergers & Acquisitions
• Sales Management
• Marketing Communications
• Business Development
• Digital Marketing
• Solution Selling
• Wireless
• Product Launch
• Crm
• Online Advertising
• Voip
• Sales
• Team Building
• Management
• Public Relations
• Event Planning
• Multi-Channel Marketing
• Customer Experience
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Media
• Strategic Partnerships
• Budgets
• Direct Mail
• Customer Satisfaction
• New Business Development
• Integrated Marketing
• Product Marketing
• Media Buying
• Social Media Marketing
• Online Marketing
• Market Planning
• B2b
• Direct Marketing
• Strategy
• Media Planning