Alice Tow
Head of Brand and Content @Mitie
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WORK HISTORY
Head of Brand and Content @Mitie
London, GB
I lead the creation of high-impact content and strategic narratives that define Mitie’s brand, elevates its market position and drives engagement across key audiences.Achievements:• Created a new brand strategy, including a new purpose and positioning. The successfullaunch provided over 2m views on YouTube of the brand video and positioned Mitie as the number 1 brand people aspire to work for in the FM sector, according to the 2025 i-FM Brand Study.• Designed and delivered a multi-format content strategy spanning thought leadership, podcasts, blogs, videos and interactive assets – including Mitie’s award-winning podcast series which achieved over downloads, ranking in the top 10% of global podcasts on Buzzsprout and winning the Gold Drum Award for Best Audio 2024.• Created and launched high impact value propositions and campaigns for Mitie’s strategic services and solutions, supporting pipeline growth.• Lead the go-to-market function for the Technical Services and IFM business units.
EDUCATION
Richmond Upon Thames College
Chartered Institute of Marketing (CIM), Marketing
Durham University
BA (Hons), Business Finance
SKILLS
ABOUT ALICE TOW
A highly successful marketing director with a proven track record in delivering added…
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