Alice Tilles
Sr. Manager, Marketing Operations at ECI AKA \"The Analytics Engine\"
- Role
- Senior Manager of Marketing Operations Automation and Analytics at ECI Software Solutions
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Alice Tilles
As a marketing operations leader, I build the systems that transform marketing from a…
Experience
Senior Manager of Marketing Operations Automation and Analytics
Nov 2024 — Present
I lead marketing operations at ECI, making sure our systems, processes, and data actually work for the people who need them. I’m currently managing our Pardot-to-Marketo migration, and I own all things analytics, automation, campaign troubleshooting, and keeping our martech stack humming.Recent projects include:* Built a new spend and budget process so marketers and MLT can easily forecast and plan in sync* Overhauled our campaign structure, replacing multiple “ways of doing things” with one clear, simplified system* Designed Salesforce logic for MQLs and for attribution, so campaigns connect directly to opportunities for full-funnel reporting and conversion insights
Education
McGill University
Bachelor of Arts - BA
Northeastern University
Master's degree
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