Alice Testi
Tutor E Docente @Master Sbs
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WORK HISTORY
Tutor E Docente @Master Sbs
Treviso, IT
EDUCATION
Università Ca' Foscari Venezia
Bachelor of Business Administration (B.B.A.), Economics
ABOUT ALICE TESTI
Marketing Director with + 15 years knowledge of, and diverse experience within, the Sporting Good Industry with a strong focus on the Outdoor market. Broad range of experience in multinational contexts in the Marketing & Communications, Sport, Product, Licensing, Account Management areas, blending strategic and execution capabilities in the planning & organization, implementing successful marketing, communications, promotional and commercial strategies in different EU countries. Experienced in building up brand awareness and launching brands, designing the most appropriate strategy conjugating planning and budgeting and selecting or directing a collaborative team.Strong communications, negotiations, and relationship building skills together with a strong passion and enthusiasm in taking up challenges that I am facing with.Specialties: marketing strategies, brand management, account management, licensing, PR, communications, sport marketing, e-commerce, digital marketing, event organization, retail & trade promotions, co-branding strategies, corporate sponsorship, team leadership & development
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