Alice Canu-Raffin

Directrice Marketing Digital @Bixler’s

Montréal, CA

My main mandate at Bixlers is to make the brand more visible.With 240th years of history behind, I based the marketing strategy on revealing the storytelling using the legacy, the authenticity and the excellence of it. I works closely with the CEO to ensure the success is aligned with his vision to make “The Return of American Fine Jewellery Craftsmanship”.Marketing levers (inbound and outbound), were not enough to achieve our goals, we started from scratch by rethinking the jewels designs and the collections to create unique, iconic and high-end jewellery and tested the market to ensure that we are offering the right product to our existing and new customers. Located in US and in Canada, I am developing a lot of collaboration with locals brands and events to open new horizons for the company.

Università degli Studi di Perugia

Diplôme national d'art (DNA), Histoire de l’art

Ankara University

Diplôme d'études approfondies, Division de la recherche sur l'histoire ottomane

EAP Grenoble

BTS Audiovisuel, Art, études d''art, général