Alice M. Chacon

Director Deposit Money Payment Journey @CIBC

Toronto, ON, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Oct 2025 — Present

Director Deposit Money Payment Journey @CIBC

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Toronto, ON, CA

As owner of this Payments Products Portfolio, I work to enhance the experience for clients as they fund their accounts

EDUCATION

1999 — 2005

UCAB - Universidad Católica Andrés Bello

Bachelor's (Licenciatura), Mass Communications

2008 — 2009

The University of British Columbia

MBA, Marketing Specialization

SKILLS

Marketing ManagementMarketing ForecastingMarketingBrand LoyaltyCustomer Loyalty ManagementLoyalty ProgramsMarket ResearchProject ManagementMarketing CommunicationsChannel ManagementCredit CardsCross-Functional Team LeadershipMarketing StrategyBusiness ForecastingBudgetsMarketing Campaign ManagementManagementSocial Media MarketingCorporate CommunicationsProduct ManagementBudget ManagementAnalyticsInternal CommunicationsStrategyMentoringLeadershipStrategic CommunicationsDigital MarketingDigital Marketing StrategyCompetitive Analysis

ABOUT ALICE M. CHACON

Product Strategy Leader, Marketing Innovation Champion and MBA, with a proven track record of delivering digital products and features in the B2C Loyalty and Finance space. Top performer with strong strategic and people management skills, experienced in leading website and product launches, leading teams and vendors from strategic assessment to project delivery, and ongoing product and website management.My passion is Innovation and Digital Transformation. I love working with diverse teams and delivering products that add value and put the client at the center.

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