Alice Lowy
- Role
- Senior Marketing Director at Vectorworks
- Location
- Columbia, MD, US
- LinkedIn followers
- 500 followers
About Alice Lowy
Passionate marketing professional and accomplished leader with a strong work ethic…
Experience
Senior Marketing Director
Feb 2023 — Present
Develop, execute, and analyze strategic and multi-channel marketing plans that drive awareness and adoption of products in direct and international markets • Responsible for inbound lead generation, customer retention, event marketing, content marketing, and international marketing • Manage and lead 5 direct reports, and an overall team of 18 • Propose, allocate, and track over $2.5M annual marketing budget • Manage annual global product launch and service pack announcements
Education
University of Maryland - Robert H. Smith School of Business
Undergraduate, B.S. Marketing & B.S. International Business
2007 — 2011
The Johns Hopkins University - Carey Business School
Master of Business Administration - MBA
Skills
- Organization Skills
- Microsoft Office
- Hubspot
- Html Emails
- Research
- Marketing Automation
- Project Management
- Net-Results
- Email Marketing
- Marketing Communications
- Marketing Event Planning
- Eventbrite
- Marketing Strategy
- Sugarcrm
- Marketing
- Team Mentoring
- Budget Management
- Mailchimp
- Social Media Marketing
- Copywriting
- Digital Marketing
- Demand Generation
- Dreamweaver
- Interpersonal Skill
- Content Marketing
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