Alice Lowy

Role
Senior Marketing Director at Vectorworks
Location
Columbia, MD, US
LinkedIn followers
500 followers

About Alice Lowy

Passionate marketing professional and accomplished leader with a strong work ethic…

Experience

  1. Senior Marketing Director

    Vectorworks

    Feb 2023 — Present

    Develop, execute, and analyze strategic and multi-channel marketing plans that drive awareness and adoption of products in direct and international markets • Responsible for inbound lead generation, customer retention, event marketing, content marketing, and international marketing • Manage and lead 5 direct reports, and an overall team of 18 • Propose, allocate, and track over $2.5M annual marketing budget • Manage annual global product launch and service pack announcements

Education

  • University of Maryland - Robert H. Smith School of Business

    Undergraduate, B.S. Marketing & B.S. International Business

    2007 — 2011

  • The Johns Hopkins University - Carey Business School

    Master of Business Administration - MBA

Skills

  • Organization Skills
  • Microsoft Office
  • Hubspot
  • Html Emails
  • Research
  • Marketing Automation
  • Project Management
  • Net-Results
  • Email Marketing
  • Marketing Communications
  • Marketing Event Planning
  • Eventbrite
  • Marketing Strategy
  • Sugarcrm
  • Marketing
  • Team Mentoring
  • Budget Management
  • Mailchimp
  • Social Media Marketing
  • Copywriting
  • Digital Marketing
  • Demand Generation
  • Dreamweaver
  • Interpersonal Skill
  • Content Marketing

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Alice Lowy — Senior Marketing Director at Vectorworks in Columbia, MD, US | Unifers