Alice Hansen

About Alice Hansen

I help enterprise SaaS companies translate complex technology into category authority and durable revenue growth.Companies tend to bring me in at pivotal moments—when growth is strong but scale requires clearer narrative, stronger commercial systems, and tighter alignment across the revenue organization.As a Chief Marketing Officer (CMO), I build modern go-to-market (GTM) revenue engines that align product, marketing, sales, customer success, and revenue operations (RevOps) around how buyers actually evaluate and adopt new technology. My teams translate technical differentiation into clear market narratives, accelerate pipeline and expansion, and modernize GTM systems for self-directed, AI-mediated buying environments.I’ve led marketing at investor-backed public and private technology companies including Absolute, Anaplan, Salesforce, and Autodesk—helping scale market leadership, navigate IPO readiness and M&A, and rebuild marketing organizations at moments of growth or reinvention.My leadership style combines sharp strategy, systems thinking, and a bias for action. I’m known for building global teams that outperform benchmarks, adapt through market shifts, and lead valued collaborations with cross-functional internal and ecosystem colleagues.What I’m most proud of? Mentoring and championing people into their next big roles. Creating the conditions for my teams, peers, customers, and partners to grow and win is the best part of my work.

Experience

1. Gtm Expert

   Primary Venture Partners

   Jan 2025 — Present

   Expert advisor to Primary Ventures, providing strategic guidance to the investment team and portfolio founders on go-to-market strategy and category authority. Engage with early-stage startups across the Primary portfolio, advising on growth, market development, and commercialization of emerging technologies. Contribute to the broader Primary network, supporting founders at a leading NYC seed-stage venture firm behind companies including Alloy, Chief, K Health, Slice, and Stellar Health.

Education

• Columbia Business School

  MBA

  2004

• San Diego State University

  BA, Journalism

• University of California, Berkeley, Haas School of Business

  MBA

  2003