Alice Evans

About Alice Evans

Communications professional with experience in media relations, digital communications, and partnership development. Skilled in managing multi-channel marketing campaigns end-to-end, media relations, and creating executive communications. Proven track record of driving earned media, crafting compelling narratives, and aligning campaigns with organizational goals.

Experience

1. Marketing & Communications Project Manager

   The Salvation Army Northwest Division

   May 2021 — Present · Seattle, WA, US

   Digital project manager, driving web page strategy via a web care management system to ensure content is updated, grammatically correct, and mission-centric, all creative is brand standard, UX/UI standards are met, and staff requests are fulfilled• 5% increase in social media followers for The Salvation Army via weekly content creation calendar, influencer partnerships, and digital media campaigns• Generate $15+ million in annual revenue for digital and direct mail campaigns via project management as the liaison between internal staff and the agency, oversee budget and invoicing, and provide feedback on creative to ensure it is brand standard and mission-centric• $12 million raised from November - December 2024 working with senior leadership to craft Christmas messaging; built digital fundraising tools and social media campaigns; support from leadership allowed this campaign to be implemented across the division with strong stakeholder engagement• Write and edit press releases, talking points, external event information, and engage with media• 7% increase in earned media via strategic media partnerships with local media outlets across the Pacific Northwest, pitch media partners with mission-centric, authentic client-led stories, and provide social service statistics to underscore the need for these services and programs• Experience analyzing digital marketing data across various systems, including Adobe Analytics, Meltwater, Critical Mention, and Google Analytics; make content recommendations based on data analysis and KPIs tracked via these tools

Education

• Communication Leadership at the University of Washington

  Master's degree, Digital Marketing and Communications

• General Assembly

  Digital Marketing Certificate

• University of Oregon

  Bachelor's Degree, Human Rights and Law, Nonprofit Administration

  2009 — 2013

Skills

• English
• Event Planning
• Time Management
• Business Development
• International Relations
• Social Networking
• Research
• Market Research
• Fundraising
• Marketing
• Customer Service
• Public Speaking
• Powerpoint
• Social Media
• International Development
• Microsoft Word
• Microsoft Office
• Community Outreach
• Nonprofits