Alice Little

About Alice Little

Highly effective, results-oriented professional with demonstrated experience creating holistic marketing campaigns, launching new brands and brand extensions from conception through execution.Proven history leading teams and projects in a fast-paced environment, collaborating across multiple organizations to make a lasting business impact.

Experience

1. Chief of Staff Marketing & Business Development Officer

   MCF

   Sep 2022 — Present · Lexington, KY, US

   As Chief of Staff, I oversee the execution of each division’s annual plan, which together are the catalyst in creating our growth flywheel. I collaborate with the management team to deliver, monitor and communicate progress toward our business goals. I oversee strategic business initiatives from ideation to implementation.As Marketing & Business Development Officer, I lead the development, implementation and ongoing evaluation of the annual marketing plan.

Education

• Southern Methodist University

  Bachelor of Arts - BA, Advertising

  2003 — 2007

• Vanderbilt University Owen Graduate School of Management

  Master of Business Administration (MBA)

  2013 — 2015

Skills

• Digital Strategy
• Online Advertising
• Direct Marketing
• P&L Management
• Management
• Forecasting
• Segmentation
• Social Media Marketing
• Strategic Planning
• Integrated Marketing
• Strategy
• E-Commerce
• Marketing Management
• Media Planning
• General Management
• Leadership
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy