Alice Blackwell

About Alice Blackwell

My lifelong interest in demographic and sociological trends drives me to use research to…

Experience

1. Director of Market Research

   Mdc Research

   Jan 2006 — Present · Portland, OR, US

   During my tenure as a skater and after retiring from competition, I have remained active with the league, which operates as a 501c3 non-profit. I served terms on the Board of Directors and as the Alumnae Coordinator, as well as retaining a permanent role as the league\'s Research Director.The Rose City Rollers\' mission is to serve women and girls who want to play the team sport of roller derby, connect with an inclusive community, and realize their power both on skates and off. RCR’s vision is to train the best roller derby athletes and teams in the world, to lead the growth of the sport locally and internationally, and to increase access for members and fans alike. The league is made up of over 400 smart, tough, accomplished women who skate fast, hit hard, and defy stereotypes about female athletes and women’s sports. Our league is made up of 4 home teams, 1 expansion team, 2 all-star teams, 2 youth leagues and a recreational program with skaters ranging in age from 7 to 60 years old. The Rosebuds and Rose Petals, our youth leagues, comprise of over 120 girls. The Rosebuds skaters learn leadership skills through participation in all aspects of the organization. These young women learn about themselves, gain a sense of pride and empowerment by working together as a team towards a common goal. All our skaters put in countless hours in support of our league and the local non-profits we partner with each quarter.As an almost entirely volunteer-run organization, RCR offers opportunities for skaters and community volunteers to learn professional skills by working and training along side experienced professionals in the fields of media, film, marketing, development, event planning, graphic design, and more. Our volunteers also work hard to support local non-profit organizations whose missions resonate and reflect the RCR mission. We are hard at work building a strong, supportive, and welcoming community of skaters, fans, volunteers, and other organizations.

Education

• Portland State University

  M.S.

  1992 — 1998

Skills

• Competitive Intelligence
• Panel Building
• Online Focus Groups
• Consumer Behavior
• Quantitative Research
• Segmentation
• In-Depth Interviews (Idis)
• Panel Data Analysis
• Consulting
• Marketing Research
• Market Research
• Data Visualization
• Research Design
• Competitive Analysis
• Grant Writing
• Analytics
• Data Analysis
• Ethnography
• Business Intelligence
• Data Mining
• Report Writing
• Survey Design
• Advertising Research
• Questionnaire Design
• Focus Groups
• Data Collection
• Qualitative Research
• Demographic Analysis
• Primary Research
• Customer Insight
• Project Management
• Statistics
• Consumer Insight
• Spss
• Strategic Planning
• Online Research
• Consumer Behaviour
• Focus Group Moderation