Alice Scott
Effective communicator | creative thinker | data-driven | entrepreneurship | Marketing Director
- Role
- Marketing Director at Valentino
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alice Scott
As Marketing Director, I am committed to innovation and excellence, leveraging my…
Experience
Marketing Director
Jan 2022 — Present · Pelham, AL, US
Formulate marketing strategies: Based on the company\'s market positioning and sales goals, formulate marketing strategies, including advertising, promotional activities, brand promotion, etc.2. Manage the marketing team: Responsible for recruiting, training and managing the marketing team to ensure the team operates efficiently and achieves performance goals.3. Market research and competition analysis: Responsible for conducting market research and competition analysis, understanding the needs of the target market and the competitive environment, and providing data support for the company\'s market decisions.4. Brand building and management: Responsible for formulating and executing brand building and management strategies, including brand positioning, brand communication and brand image building.5. Sales Support and Promotional Activities: Work closely with the sales team to provide marketing support and promotional activities to help achieve sales goals.6. Online and offline channel management: Responsible for managing online and offline sales channels, including retailer cooperation, online sales platforms, etc, to ensure the normal operation of sales channels and good cooperative relationships.7. Monitor market effects and report analysis: Through the effect monitoring and data analysis of marketing activities, evaluate the effectiveness of marketing strategies and provide effective report analysis and suggestions.8. Establish and maintain customer relationships: maintain good relationships with important customers and expand new ones through marketing activities and cooperation projects
Education
Dipartimento di management - Università La Sapienza di Roma
Master's degree, Specialized Sales, Merchandising and Marketing Operations
2000 — 2005
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