Alice Powell
US Marketing Manager, Respiratory Testing
- Role
- Us Marketing Manager, Respiratory Testing at Cepheid
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
Experience
Us Marketing Manager, Respiratory Testing
Oct 2023 — Present
Developed and executed marketing plan for Hospital and Physician Office segment in the USA for respiratory testing solutions (COVID-19, Group A Strep, Flu, RSV)- Drove awareness and demand for Cepheid products and services through integrated marketing campaigns that align with commercial strategic initiatives, based on customer and sales insight, as well as market trends and opportunities- Drove lead generation and acceleration of opportunities into the sales funnel through omni-channel marketing campaigns and sales engagement and promotions- Provided meaningful and actionable insights to provide strategic direction for the commercial organization- Launched respiratory products in partnership with R&D, commercial, legal and compliance
Education
University of Colorado Boulder
Bachelor of Arts, Sociology
2007 — 2011
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