Alice Prendergast
Managing Editor @Bell Media
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WORK HISTORY
Managing Editor @Bell Media
Toronto, ON, CA
Lead the editorial vision, production, and optimization of Bell Media’s digital shopping vertical, balancing brand voice with performance targets to generate high-impact affiliate content- Develop and execute monthly and seasonal content strategies informed by Looker, Google Analytics, Amazon Associates, and Trackonomics to increase revenue, click-through rates, and reader engagement- Collaborate with broadcast, digital, and partnership teams to unify messaging and amplify affiliate campaigns across platforms- Identify and capitalize on trend opportunities through real-time performance analysis, ensuring content meets or exceeds revenue benchmarks- Implement process improvements and editorial frameworks to streamline production and elevate overall content quality and effectiveness.
EDUCATION
Ryerson University
Bachelor of Arts (B.A.), Arts and Contemporary Studies - Culture Studies
SKILLS
ABOUT ALICE PRENDERGAST
Managing Editor & Content Strategist with 10+ years of experience leading high-performing editorial teams and developing data-driven content strategies that drive affiliate revenue and engagement. Proven success working across media, e-commerce, and lifestyle brands. Passionate about using content to elevate emerging businesses, local communities, and values-based organizations.
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