Alice Paniccia

Pr Officer @Sand People Communication

Milano, IT

Responsible for all communication activities, traditional off-line and digital PR and communication budget definitions for more than 10 brands in the agency portfolio- Definition of international media and advertising plan, budget and costs controlling- Definition and implementation of communication strategy and the related plan- Media relations, both sectorial and non-sectorial, Italian and international- International boat shows and events definition and organization- PR activities: drawing up and diffusion of press releases, preparation of press kit, media invitations, sea trials, press trips, press conferences, launches, follow-up activities and recalls- Brand positioning and identity on support of the company’s marketing department- Scouting, organization and support for photo and video shootings- Social media marketing and development- Development, management and implementation of contacts database