Alice Moss

Mentor @Wire

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2023 — Present

Mentor @Wire

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Supporting women in research as their careers develop

EDUCATION

1991 — 1994

The Manchester Metropolitan University

BSc (Hons) 2:1, Psychology

SKILLS

Copy TestingOnline ResearchAdvertising ResearchEthnographyFocus GroupsQuestionnaire DesignConsumer InsightInsight GenerationInternational ResearchFmcgModerationBrand EquitySegmentationSurvey DesignQualitative ResearchMarket ResearchCustomer InsightQuantitative ResearchMarketing ResearchConsumer BehaviourResearch DesignConcept GenerationStrategic Analysis

ABOUT ALICE MOSS

With over 25 years of experience, I am still excited by helping clients connect with their audience, cutting through the noise to make great decisions and drive growth. I provide a strategic partnership on all work across a range of business challenges: from driving ideas through the innovation pipeline; to building credible propositions as part of a sustainability agenda; to bringing to life the customer voice and driving relevance of insight in a business. From the complex multi-market, multi-phase staged challenges, to providing simple answers to a quick question. I am always curious, always responsive and always decisive.

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Alice Moss — Mentor at Wire in London, GB | Unifers