Alice Middleton
Group Business Development Manager @Malhotra Group Plc
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WORK HISTORY
Group Business Development Manager @Malhotra Group Plc
Newcastle-upon-Tyne, GB
In my current role I look after a diverse portfolio of leisure sites ranging from high-end cocktail bars and boutique hotels to community pubs. My role is to increase pre-booked sales across all the sites through B2B networking, new offerings and promotions and opportunities where we can showcase our sites to a wider audience.I am also responsible for streamlining sales and operations processes in order to achieve a higher level of customer service and ultimately increase footfall into our sites.I embrace targets and create my own personal strategy to deliver and exceed them. I\'m passionate about people and believe my relationship building is one of my strongest skills.I’ve recently stepped into leading the marketing team, creating a sales and marketing strategy that aligns across the group. In this role, I manage a talented team overseeing content creation and POS design, while I personally handle paid ads, email campaigns, brand awareness, and media relations.This new position has given me a broader understanding of how to nurture both sales and marketing together, ensuring they work hand in hand to drive growth and deliver consistent results.
EDUCATION
Newcastle University
Bachelor's degree, English Language and Literature/Letters
ABOUT ALICE MIDDLETON
With over 10 years in hospitality, I’ve built my career around creating memorable experiences and driving real results. I’m currently Group Sales & Marketing Manager at Malhotra Group, leading marketing across our care and leisure divisions after several years growing the leisure portfolio through business development.Hospitality is where my heart is. I love bringing people together, driving pre-booked sales, and crafting campaigns that make venues stand out. From building sales and marketing strategies to developing creative content, targeted email campaigns, and impactful POS, I’m all about aligning great ideas with commercial goals.Events management and business development are what I’m most passionate about and where I thrive. I take pride in planning and delivering events that are seamless, memorable, and perfectly aligned with my clients’ vision. I’m passionate about building meaningful connections and continuously growing my network, not just to showcase my work, but to create opportunities for collaboration, growth, and mutual success.I’m also a bit of a hospitality tech geek and I\'m always looking for smarter ways to work. I’ve helped onboard teams onto new software and CRM systems to streamline processes and make day-to-day operations smoother.Always up for a chat about all things sales, marketing, and hospitality!
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