Alice Liu

Data Analyst at Columbia University | R, SQL, Python, Tableau

Role
Marketing Analyst at Square Fare
Location
Reston, VA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Alice Liu

Currently enrolled in a Master\'s program in Applied Analytics at Columbia University, I am actively looking for roles in the tech industry with a job function focusing on building performance/guardrail metrics or reporting purposes or implementing machine learning models.A seasoned data analyst with 5 years of experience in digital marketing and the SaaS industry.In my most recent Data Analyst position at data.ai, I employed SQL and Tableau to perform quality assurance, ensuring report integrity. During my tenure at Publicis Media, our team leveraged Datorama and Google Analytics to assess campaign effectiveness across various channels for high-profile clients, which helped clients strategize future campaign tactics.

Experience

  1. Marketing Analyst

    Square Fare

    Jun 2025 — Present

Education

  • Columbia University

    Master's degree, Applied Analytics

  • Western University

    BMOS

    2013 — 2016

  • BrainStation

    Data Science Full-time Program

    2020 — 2020

  • Ivey Business School at Western University

    Bachelor’s Degree, Business Administration

    2016 — 2018

Skills

  • Microsoft Excel
  • Accounting
  • Leadership
  • Finance
  • Communication
  • Financial Analysis
  • Customer Service
  • Marketing
  • Microsoft Office

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Alice Liu — Marketing Analyst at Square Fare in Reston, VA, US | Unifers