Alice Deng

About Alice Deng

I am a strategic business analyst and MS Business Analytics candidate at UCLA Anderson. My passion for business analytics stems from a fascination with how data can predict behaviors and enhance enterprise efficiency. My goal is to integrate business acumen, innovation, storytelling, and advanced technology in my career. I have extensive research experience, engaging in data analytical projects and practical applications in business analytics. My academic research focused on societal issues like climate change and gender inequality. In my projects, I have developed a strong technical foundation in business analytics and data science. Working with Paramount\'s MADI (Marketing Analytics and Data Integration) team, I honed my skills in Media Mix Modeling Data Visualization (Tableau), Data Quality Assurance (SQL QA), and Data Mapping. These experiences empowered me to deliver precise, actionable insights and drive strategic decisions. My diverse background in Psychology, Economics, and Analytics has equipped me with essential workplace skills. My key strength is communication—I excel at translating complex data into everyday language and crafting compelling stories for stakeholders. This sets me apart and enables effective business analysis. My fluency in multiple languages, experience as a therapist, and confidence in public speaking make me adept in social situations. TECHNICAL SKILLS Languages: SQL, R (ggplot2, dplyr), Python(Numpy, Pandas, Matplotlib, Statsmodel, Gurobi, Xgboost, Scikit-learn) Software: Excel, Tableau, AWS, MS Azure, Snowflakes, Adobe Analytics, Google BigQuery, LIWC (NLP) Analytics: A/B Testing, Data Storytelling, Regressions, Data Mapping, Machine Learning, KPI Dashboarding Additional: English(Fluent), Mandarin(Native), Cantonese(Native), Japanese(Advanced) “Be first, be smarter” — Margin Call (2011)

Experience

1. Business Intelligence Engineer

   Amazon

   Sep 2025 — Present