Alice Lee

Head of Multi-cultural Marketing Communications - Virgin Plus, Lucky Mobile, Bell @Bell

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2022 — Present

Head of Multi-cultural Marketing Communications - Virgin Plus, Lucky Mobile, Bell @Bell

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Toronto, ON, CA

Lead multi-cultural marketing communications strategy and program/campaign management to deliver growth in key customer segments across Virgin Plus, Lucky Mobile and Bell.

EDUCATION

2012

University of San Francisco

Digital Marketing Certificate, Advanced Social Media Marketing

N/A

University of California, Berkeley, Haas School of Business

Bachelor of Science in Business Administration, Marketing & Accounting

SKILLS

LeadershipMarketing CommunicationsBudget ManagementCompetitive AnalysisCustomer ExperiencePromotionsSocial MediaMarketing ManagementEmail MarketingSegmentationDirect MarketingTeam LeadershipDigital MarketingMarketing StrategyWeb AnalyticsIntegrated MarketingCampaign ManagementOnline AdvertisingAdvertising SalesEvent ManagementDigital StrategyMobile MarketingSocial Media MarketingCorporate BrandingAdvertisingStrategic PartnershipsOnline MarketingSemProduct MarketingMarket ResearchMarketing

ABOUT ALICE LEE

A dynamic and results-oriented marketing professional with proven leadership and a track record of success attracting and retaining key customer segments including multi-cultural communities across Canada. Combined expertise in analytics, marketing planning, traditional and digital marketing communications and cross-functional team leadership to deliver innovative go to market campaigns that drive revenue and business growth.

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Alice Lee — Head of Multi-cultural Marketing Communications - Virgin Plus, Lucky Mobile, Bell at Bell in Toronto, ON, CA | Unifers