Alice Lawson
Key Account Manager @Penguin Random House UK
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WORK HISTORY
Key Account Manager @Penguin Random House UK
London, GB
Key Account Manager and Publishing Lead within the Children\'s Division. My role has a number of parts to it; as well as managing various key accounts within the business, I attend acquisitions meetings, forecast sales numbers based on market knowledge, liaise with key stakeholders, and identify commercial opportunities to facilitate growth in a number of areas.I am fortunate to have a varied role with no day the same. The key elements that I enjoy include; building strong relationships with our customers, working with manuscripts from submission, feeding back to the division with market knowledge and having conversations around viability and opportunity, as well as contributing to creative discussions surrounding covers, marketing plans and full PR executions.
EDUCATION
2005-2008: Newcastle University
2 BA
ABOUT ALICE LAWSON
A creative, commercially minded, and analytical individual, working as a Key Account Manager and Publishing Lead within the Children’s Division at Penguin Random House UK. Whilst my role as an International Account Manager gives me great insight into some of our wider markets, my Publishing Lead position enables me to keep on top of UK market trends and positioning too. I have the privilege of being a part of an entire book\'s journey; from reading manuscripts, attending acquisitions, inputting forecast numbers, and contributing to covers meetings, to presenting our lists, managing customer relationships, and representing PRH at London and Frankfurt book fairs.
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