Alice Bartlett Kamara
Director, Data Science @Publicis Media
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WORK HISTORY
Director, Data Science @Publicis Media
EDUCATION
University of Essex
BA Hons 2:1, English Literature
SKILLS
ABOUT ALICE BARTLETT KAMARA
My best skill is being able to distil complicated concepts into digestible and relatable narratives. I use the experience I have built up over digital media buying, media planning, client services, strategy & marketing effectiveness to get into the weeds, so that I can provide a concise point of view on what really matters to a business. Key Projects & Competencies- Led digital transformation projects including MarTech onboarding & operational rollout- Evolved digital strategic thinking across clients\' businesses- Built roadmaps for growth routed in business success- Represented digital, data, tech and data science solutions in Pitches- Developed a test & learn product which accelerates the integration of best practice across media, audiences, data & creative - Ran workshops and training to upskill teams agency and client side- Organised a yearly conference on marketing effectiveness with key spokespeople from the industry for the agency and its clientsExample clients: Nestle, Reckitt, Xbox, Studio Canal, Toyota & 20th Century Studios (formerly Fox)
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