Alice K. Sylvester
Partner, Sequent Partners
- Role
- Trainer, Association of National Advertisers at Sequent Partners
- Location
- Arlington Heights, IL, US
- LinkedIn followers
- 500 followers
About Alice K. Sylvester
Global Marketing and Media Measurement Consultant, Sales, Research with Ad Agency-side…
Experience
Trainer, Association of National Advertisers
Jan 2018 — Present · New York, NY, US
Half-day workshop from Sequent Partners - “Elevate your Marketing Mix and Attribution Modeling”This workshop demystifies the ROI modeling process and provide practical guidance.
Skills
- Market Research
- Advertising
- Marketing Research
- Marketing
- Brand Architecture
- Consumer Behaviour
- Research
- Project Planning
- Integrated Marketing
- Customer Insight
- Digital Marketing
- Analytics
- New Media
- Strategy
- Quantitative Research
- Advertising Research
- Interactive Advertising
- Creative Strategy
- Crm
- Branding & Identity
- Measurements
- Outdoor Advertising
- Mobile Marketing
- Media Planning
- Marketing Strategy
- Brand Development
- Digital Strategy
- Google Adwords
- Interactive Marketing
- Online Advertising
- Segmentation
- Strategic Planning
- Social Networking
- Media Strategy
- Creative Direction
- Social Media
- Marketing Communications
- Digital Media
- Concept Development
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