Alice Fewtrell
Senior Copywriter @McCarthy & Stone
Signup · Get unlimited contacts
WORK HISTORY
Senior Copywriter @McCarthy & Stone
Copy for over 300 emails, including weekly newsletters and customer journeys, consistently significantly exceeding industry benchmarks for AOR and CTR - and driving leads. • social media posts on Brandwatch,increasng engagement and positive sentiment across platforms. • SEO, advice and blog posts and editing on topics including health, finances, hobbies, case studies and more - including interviewing older people. Increasing brand reach, trust and understanding. • Business critical online content including the homepage, location, development and property pages, products and services - increasing understanding, trust, engagement and leads.• Brand and campaign copy including adapting the tone of voice through two rebrands, newspaper advertorials, video scripts and more.•Creative direction and collaboration on projects across Sales and Marketing, the technical team and the wider business.
EDUCATION
Rutgers University–Newark
American Studies (Hons)
University of Reading
American Studies
University of Bristol
Scriptwriting Diploma
SKILLS
ABOUT ALICE FEWTRELL
Words that get you results. About birth. Death… And everything…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.