Alice Cornic
Crm and Field Activation Manager @Yves Rocher
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WORK HISTORY
Crm and Field Activation Manager @Yves Rocher
Define and execute the CRM strategy for both Retail and Social Selling channels in Italy and Portugal, ensuring alignment with brand goals and business objectives- Design and implement the incentive strategy for Social Selling in Italy and Portugal to support business targets- Develop and manage the commission plan in collaboration with senior leadership and cross-functional teams- Lead and support CRM and Incentive teams across both markets, promoting alignment, efficiency, and team development
EDUCATION
OMNES Education
Master's degree, Brand Management
ESC Troyes
Bachelor, Marketing/Communication
ABOUT ALICE CORNIC
Strategic and results-oriented CRM & Marketing Manager with 10+ years of experience in customer engagement, loyalty programs, salesforce incentives, primarily within the Beauty sector.At Yves Rocher Italy, I lead the development and implementation of CRM, loyalty, and social selling strategies across Italy and Portugal, working closely with cross-functional teams and supporting field performance through data-driven marketing initiatives.I have a strong ability to connect strategic vision with operational execution — managing complex marketing projects and improving performance.I am passionate about driving business growth by combining customer insights with collaborative teamwork and actionable strategies.
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