Alice Colarusso
VP Growth Marketing and Engagement
- Role
- VP Growth Marketing and Engagement at H&R Block
- Location
- Rye, NY, US
- LinkedIn followers
- 500 followers
About Alice Colarusso
Customer first marketer. People first leader who aspires to lift people, partners and consumers up. Track record working across channels, verticals, media moments, acquisition and customer experiences. Champion of innovative strategies to drive significant P&L, customer and employee impact.
Experience
VP Growth Marketing and Engagement
Aug 2023 — Present · Rye, NY, US
Lead Acquisition, Engagement and Retention marketing programs to bring H&R Block’s brand to life for prospects and customers through omni-channel experiences including streaming and linear TV, social, DSP display/video, search, email, text, email and local activations.
Education
Bowdoin College
BA
1997 — 2001
NYU Stern School of Business
Master of Business Administration (MBA), Marketing and Finance
2005 — 2007
Institute for Real Growth
IRG 100 Leadership Program
Skills
- Digital Marketing
- Product Marketing
- Segmentation
- Analytics
- Business Strategy
- Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy
- Product Management
- Strategic Partnerships
- Financial Services
- Customer Experience
- Customer Acquisition
- Credit Cards
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