Alice Chen
Global Senior Director Culture Marketing at adidas
- Role
- Global Senior Director Culture Marketing at adidas
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
About Alice Chen
Asian American Woman Culture Marketer with 22+ years at adidas. Built and led the Adidas Culture Marketing team, driving global impact through partnerships with Blackpink, Jeremy Scott, Edison Chen and many more. Expertise in shaping franchise strategy, mentoring inclusive teams, and translating cultural insight into brand relevance. Driven by a passion for creative collaboration, strategic execution, and long-term team development.
Experience
Global Senior Director Culture Marketing
Sep 2018 — Present · Los Angeles, CA, US
Education
UCLA
Bachelor's degree, Communication and Media Studies
Harvard Business School Executive Education
adidas Global High Potential Executive Program, Organizational Leadership
Skills
- Marketing
- Social Media Marketing
- Footwear
- Event Planning
- Digital Marketing
- Integrated Marketing
- Marketing Communications
- Branded Entertainment
- Product Placement
- Product Marketing
- Merchandising
- Apparel
- Branded Content
- Fashion
- Brand Management
- Marketing Strategy
- Brand Development
- Marketing Management
- Visual Merchandising
- Retail Marketing
- Sponsorship
- Retail
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