Alison Carlson

Digital Marketing Leader | Social Media Strategy + Ops | Future Author

Role: Head of Social Media - North America at Tata Consultancy Services
Location: New York, NY, US
LinkedIn followers: 500 followers

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About Alison Carlson

I’m a communications leader with 10+ years of experience translating complex ideas into…

Experience

Head of Social Media - North America
Tata Consultancy Services
May 2025 — Present · New York, NY, US
Developed data-driven social media strategy, established business-forward KPIs, and drove process for social-first content creation in collaboration with in-house resources and agency partners.Created alignment with geo, global and corporate teams to streamline paid social, analytics, and reporting.Built content orchestration frameworks to reduce duplication across social media platforms.

Education

Penn State University
BA, English, Creative Writing
Hunter College
Master of Fine Arts - MFA, Creative Writing, Poetry
Coney Island Sideshow School
Cinderblock Diploma, Sideshow Studies
Rutgers University
Mini-MBA, Digital Marketing

Skills

Brand Strategy
Marketing
Content Management
Creative Strategy
Strategy Development
Web Editing
Wordpress
Digital Marketing
Blog Marketing
Content Writing
SEO
Content Strategy
Creative Direction
Marketing Strategy
Content Marketing
Press Releases
Digital Media
Strategic Communications
Creative Writing
Editing
Copywriting
Social Networking
Social Media Marketing
Social Media
Online Marketing
Content Development
Twitter
Strategy
Google Analytics
Editorial
Cms
Advertising
Branding & Identity
Blogging Software
Youtube
Email Marketing
Blogging
Experience Strategy

Contact information

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Work email
•••••@tcs.com
Personal email
•••••@•••••.com
Direct dial
+16•••••••09

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Current company

Tata Consultancy Services

IT Services and IT Consulting · 726K employees · Founded 1968 · Mumbai, India

Tata Consultancy Services (TCS) is the technology partner of choice for industry leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence, and customer service. It has set an aspiration to become the world's largest AI-led technology services company and is enabling its clients to transform themselves across the full AI stack, from infrastructure to intelligence. Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce spread across 55 countries and 202 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to artificial intelligence today. TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

tcs.com

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About Alison Carlson

Experience

Head of Social Media - North America

Education

Penn State University

Hunter College

Coney Island Sideshow School

Rutgers University

Skills

Find verified contacts for anyone on LinkedIn