Alican Salman
Performance Marketing Manager @Yellowgrape
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WORK HISTORY
Performance Marketing Manager @Yellowgrape
Berlin, DE
Developed data-driven SEA strategies and managed end-to-end campaign execution (Google Ads, Microsoft Ads),Analyzed and optimized performance to improve ROAS and campaign efficiency,Managed client portfolios independently, delivering strategic advice and clear reporting,Collaborated with cross-functional teams to ensure integrated campaign success,Shared knowledge within the team and stayed updated on industry trends and tools,Contributed to innovative projects, leading to award-winning campaign results,
EDUCATION
Gazi University
İletişim Fakültesi
ABOUT ALICAN SALMAN
Performance marketing expert with a track record of driving revenue growth and user acquisition in German and Turkish markets. Skilled in managing Google Ads and Meta campaigns, optimizing budgets, and improving ROAS. Experienced in cross-functional
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