Alison Burg
SVP, Group Account Director @Digitas Health
Signup · Get unlimited contacts
WORK HISTORY
SVP, Group Account Director @Digitas Health
Client Portfolio: Genentech • Supernus • Merck • AstraZeneca • Shire • NovartisPromoted twice for strategic excellence and client impact, serving as the senior relationship lead and trusted business partner for clients across diverse therapeutic areas including oncology, neurology, cardiology, gastroenterology, and vaccines.Client Strategy & Executive Sponsorship: Primary account lead for key client relationships, maintaining oversight across multimillion-dollar portfolios and ensuring a consistent, high-quality client experience from strategy through executionClient Experience Management: Designed and maintained client engagement processes that improved end-to-end service delivery; monitored client satisfaction through regular executive business reviews, feedback loops, and performance scorecardsRevenue Growth & Account Expansion: Identified and executed upselling and cross-selling opportunities within existing accounts, helping to grow one enterprise oncology portfolio across six tumor types and twelve indicationsRelationship Management & Conflict Resolution: Resolved high-level client issues with composure and transparency, known for a solutions-first approachTeam Leadership & Development: Led, mentored, and developed account teams sustaining 85% team retentionFinancial & Budget Management: Owned P&L management and budget allocation across accounts, ensuring efficient resource deployment and timely, high-quality deliverables aligned to client goalsBusiness Growth & Data-Driven Strategy: Drove agency growth through organic growth, new business initiatives, network collaboration, and data-driven decision making to optimize client strategies and demonstrate measurable ROICulture & Agency Operations: Championed agency culture through DEI leadership, talent pipeline development, and multi-discipline collaboration initiatives focused on growth and retention
EDUCATION
Commonwealth University-Bloomsburg
Bachelor of Arts, Communication Studies
SKILLS
ABOUT ALISON BURG
A marketing and growth leader with extensive years of experience helping healthcare, life sciences, and biotech organizations bring complex innovations to market. I partner with pharmaceutical companies, healthcare retail companies and established healthcare advocacy and public health organizations to drive go-to-market strategy, brand positioning, and commercial readiness across regulated environments. My therapeutic area experience spans oncology, gastroenterology, neuropsychiatry, rheumatology, cardiology and vaccines, with expertise in both health care professional and patient-focused engagement models. My work often sits at the intersection of science, storytelling, and operations, translating data into clear value propositions while building the teams, processes, and partnerships required to succeed in healthcare, technology and consumer business. I held senior leadership roles across independent and global marketing agencies, leading client partnerships, organic growth strategy, and operational transformation.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.