Ali Lee
- Role
- Principal Marketing Manager at Boston Scientific
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Ali Lee
A data-driven marketing professional with a proven track record of success leading…
Experience
Principal Marketing Manager
Feb 2022 — Present
Lead the strategy for the division’s first lead generation program, resulting in over $1M in incremental opportunity generated within the first 3 months•Bridged the gap between digital marketing efforts & sales activity, creating one cohesive experience for our customers while allowing us to close the loop & understand digital ROI•Acted as program manager, working across 10 different workstreams and 30+ team members to bring the vision to life•Heavy focus on change management strategy and generating top-down buy-in and support to successfully drive Salesforce adoption among 100+ field reps•Built processes, automations & reporting in Salesforce to support the sales team & cut down on administrative burden•Transformed the marketing division\'s \"go to market\" strategy, moving away from product-centricity to customer-centricity•Worked with our digital and marketing automation partners to develop an omnichannel approach for our customers, resulting in engagement rates over double our previous benchmarks
Skills
- Microsoft Office
- Marketing Strategy
- Microsoft Word
- Teamwork
- Social Networking
- Social Media Marketing
- Social Media
- Marketing
- Microsoft Excel
- Customer Service
- Powerpoint
- Event Planning
- Photoshop
- Advertising
- Adobe Photoshop
- Press Releases
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