Ali Barfi Bafghi
Full Stack Data Scientist •Ai • Data Analyst • Machine Learning
- Role
- Full Stack Data Scientist at Mmm Labs
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ali Barfi Bafghi
As a Data Scientist with an Industrial Engineering background, my skillset is augmented…
Experience
Full Stack Data Scientist
May 2024 — Present · US
Designed and implemented machine learning solutions for marketing mix modeling, boosting client revenue by 15% through advanced budget reallocation and ROI-driven strategies.•Deployed a Docker–GCP containerized CI/CD pipeline to integrate Google Meridian’s Marketing Mix Modeling platform into Labs’s infrastructure, making it the 6th U.S. adopter, and empowering users to validate their data against various models.•Created a cloud-based AI solution using Python and GCP to auto-generate insight-rich presentation decks with visuals, replacing manual reporting and saving the team 15+ hours weekly.•Created a sophisticated scenario planning tool that allowed marketers to test various strategies across multiple models, visualizing outcomes through response curves and performance metrics, consistently delivering 5%+ ROI enhancements.•Provided data-driven insights to optimize media budget allocations using Python and Optuna, reducing overspending by 20% and driving a 15% increase in ROI through precise ad spend strategies.•Engineered an AI-driven interactive EDA dashboard featuring comprehensive visualizations with customizable filtering that leveraged AI-generated insights to reveal critical patterns, identify hidden trends, and transform complex metrics into actionable intelligence.•Developed custom Ad stock and Hill saturation transformations, increasing model accuracy by 15%, and achieving a 20% higher ROI for marketing campaigns while refining e-commerce strategies
Education
Azad University (IAU)
Bachelor’s Degree
Florida Institute of Technology
Master of Science - MS
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