Ali Azad
Head of Corporate Social Media @QIAGEN
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WORK HISTORY
Head of Corporate Social Media @QIAGEN
Düsseldorf, DE
At QIAGEN, as Head of Corporate Social Media, I\'m responsible for:• Overseeing corporate social channels globally.• Managing and developing QIAGEN\'s Thought Leader Program.• Managing and developing QIAGEN\'s Social Media Brand Ambassador Program.• Managing and developing QIAGEN\'s External Influencer Marketing Program.• Developing strategic approaches in partnership with performance channel teams.• Continuously refining the global social media strategy.• Managing projects, budgets, and agency relationships.• Engaging with QIAGEN\'s global community across platforms like Instagram, LinkedIn, Facebook, X, and YouTube.
EDUCATION
University of Tehran
Master of Business Administration - MBA, Marketing
Azad University (IAU)
Bachelor's Degree, Information Technology
Khaje Nasir Toosi
High School, Mathematics
SKILLS
ABOUT ALI AZAD
With over 10 years of experience in marketing strategy, content creation, social media, digital marketing, performance marketing, brand, and campaign management, I am a senior social media manager at QIAGEN, a leading provider of sample and assay technologies for life sciences and molecular diagnostics.I am passionate about developing and executing innovative and impactful social media strategies that align with the company\'s vision and goals, while engaging and growing our global community across platforms like Instagram, LinkedIn, Facebook, Twitter, and YouTube. I have a proven track record of delivering results, such as attracting 7M users to the Mofid Securities trading platform, increasing conversion rates by 5%, and achieving 180% ROAS for select campaigns. I have also received multiple awards and recognition for my work, including the \'Fast Growth Individual\' and the \'Best Online Promotion Team\' at Huawei Technologies. I am always eager to learn new skills and technologies, and I have obtained several certifications in SEO, content marketing, and online marketing. I hold an MBA degree in marketing from the University of Tehran.
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