Alessandro Iannuzzi
Senior Product & Behavioural Designer @Tesco
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WORK HISTORY
Senior Product & Behavioural Designer @Tesco
Product Strategy, Research, UX Design and Behavioral Science.
EDUCATION
Istituto Europeo di Design
Master's Degree, Milan - Strategic Marketing and Communications
Università degli Studi di Ferrara
Bachelor's Degree, Communication and Media Studies
EF English Live
Cambridge UK - Academic Year Abroad, Advanced English and Business English.
University of Oxford
Short Course , Psychology
thePower
Master of Business Administration - MBA, Business Strategy, Entrepreneurship, Marketing, Innovation and Digital Transformation
The Hong Kong University of Science and Technology
Full Stack Web Development Specialization
Durham University
Behavioural Science at Work: Applying Behavioural Insights to Boost Business Performance
University of Cambridge
HCI for AI Systems, Artificial Intelligence
SKILLS
ABOUT ALESSANDRO IANNUZZI
Behavioural Science + Product Strategy + Product Design + AI.Turning human insight into real business impact.Currently at Tesco, with experience across Deloitte, GfK, and Pinnacle Sports.Global clients include Google, Microsoft, Amazon, and early-stage startups.I also teach AI at Experience Haus, helping designers (and non designers) use AI responsibly, effectively, and realistically. Team Comedian 2022 (Deloitte) People Choice Award 2025 - Hackathon (Tesco)I specialise in- Designing and leading 0→1 products, from idea to shipped, scalable solutions- End-to-end product & UX leadership, from discovery to delivery- AI strategy grounded in behavioural science, with a strong understanding of AI strengths, and limits - Turning user behaviour into profitable, data-backed product decisions- Applying Behavioural Science models to design behaviour-driven experiencesIndustry experience across SaaS, Retail, AML, GenAI, Forensics, Sports, Analytics, Gambling, Healthcare, and Tax.Outside work: behavioural science nerd, failed guitarist & footballer, piano learner, pizza & cappuccino addict.Strengths- Empathy- Harmony- Sarcasm
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