Alia Mougharbel
- Role
- Marketing Program Manager at Schneider Electric
- Location
- Lake Forest, CA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Program Manager
Mar 2021 — Present
Marketing Retail/Etail Program Manager for Schneider Electric consumer electronics sold through national retail chains and B2B channels • Development of content and marketing materials including targeted email digital campaigns, SEO optimization plans, and educational materials for our customers and partners • Design, execute, and track metrics for both in store and digital product displays across the US, CA, and PR with post campaign analysis reporting on ROAS, CPC, exposure, impressions, and sales • Complete ownership and management of a 13.5 mill MDF budget, including control over promotional and rebate spend • Collaboration with in house and external design and vendor teams to develop cohesive content • Planning and execution of in person and virtual events, represent SE at trade shows, carrier fairs, and industry trainings
Skills
- Online Content Creation
- Management
- Project Management
- Leadership Development
- Employee Training
- Strategic Planning
- Project Planning
- Presentations
- Community Development
- Leadership
- Program Development
- Networking
- Advertising
- New Business Development
- Community Outreach
- Customer Service
- Teamwork
- Organizational Development
- Entrepreneurship
- Research
- Small Business
- Conflict Resolution
- Analysis
- Blogging
- Telecommunications
- Editing
- Change Management
- Interviews
- Lead Generation
- Critical Thinking
- Staff Development
- Training
- Mentoring
- Social Media Marketing
- Coaching
- Team Building
- Non-Profits
- Creativity
- Marketing
- Fundraising
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